Build from customer interest
An Interested Customer Is Your Starting Point
Before you buy supply, find out what the customer actually means.
Make the conversation specific
Ask for a team, season and design, then show the matching photographed reference. Narrowing the choice is more useful than saying every shirt is available.
Check before making the promise
Record size, quantity and any printing. Ask about the actual item and receiving arrangements; a photograph or an earlier enquiry is not a reservation.
Choose your commitment
Review the confirmed details with the customer through your own selling process. Order-led sourcing lets you focus the purchase, but it does not guarantee a sale or remove your responsibility as the seller.
Where are you in the process?
| Stage | What you know | Next move |
|---|---|---|
| Interest | Customer likes a team or photo | Clarify the exact shirt |
| Checked request | Specific item and requirements | Confirm supply and receiving |
| Purchase decision | Reviewed item and arrangements | Source what you choose to commit to |
One clear request. One next step.
Ask about the exact shirt before making a promise to your customer.